Hello everyone! I know I’ve been kind of quiet lately, and that’s because I’ve had a lot going on. Life happens, and sometimes it’s just how it goes. I’ve also been taking a step back, watching and observing the world of affiliate marketing. It’s been a really interesting adventure so far, and I’ve made some observations that I want to share. Today, I’m going to talk about one of those observations, and I’ll cover another in a separate video since they’re a bit unrelated.
What I want to discuss today is why faceless marketing just doesn’t work in the world of affiliate marketing. I understand the appeal of faceless marketing—believe me, I’ve dabbled with AI and played around with various tools, and they all serve a purpose in some contexts. But when it comes to faceless marketing as a whole, it just doesn’t work. I get the allure and the promise of anonymity online, and I understand why people might be drawn to that. However, as more and more people in this space opt to be faceless, it’s becoming clear that it’s not a sustainable long-term strategy.
Think about it—if everyone is faceless, how do you stand out? You have nothing to distinguish yourself from everyone else. The only thing that can truly make you stand out in the crowd is you. Hiding that doesn’t make sense to me. It’s something I’ve been thinking about a lot lately, especially in the groups I’m part of and just watching what’s going on.
Let me tell you, if you join a group and your name is something like “Faceless,” or a variation of “Shopify” or “Funnel,” how am I supposed to take you seriously? It immediately makes me think you’re not a real person, but a bot. The direct messages I receive are often ridiculous—they usually start with “Hey, how’s your business going?” and my reply is usually just “Good.” That’s about all I can muster for these kinds of messages. Sometimes, I’ll respond with “Is there anything I can help you with in this group?” and they’ll say something vague like, “No, but could you tell me more about it?” To which I want to say, “Watch the videos, read the description—there’s already so much information here!” That response alone tells me you’re not a real person.
And then there are the fake names. I can’t take them seriously. If you can’t even form complete sentences, it’s a clear sign something’s off. I understand that English isn’t everyone’s first language, and that’s fine—I enjoy getting to know people from different places. Even those whose first language isn’t English can usually string together coherent sentences that are understandable. But these one-word answers and canned questions are a dead giveaway. I’ve even had people ask me, “Have you heard of affiliate marketing?” Isn’t that why we’re here?
It’s been an interesting journey, and I just wanted to say that if you want to stand out, the only way to do that is by being yourself. This faceless stuff isn’t going to work long-term. I get that not everyone wants to show up on camera, and it’s not always easy. I’ve been there. But I’m still here, and I’m still me. That’s what’s going to make me stand out in this world—just being myself. Hiding behind a camera isn’t going to get me anywhere. So I challenge you to think about that. If you really want to stand out, you need to show up as yourself. If everyone’s faceless, nobody’s going to know who you are.
